2026 China Brands Export Expo , themed 「 EMPOWERING BRANDS  SHARING A GLOBAL FUTURE」, will be held from October 20 to 22, 2026 at the Hainan International Convention and Exhibition Center. The expo will cover an exhibition area of 90,000 square meters, featuring 2,800 booths, and is expected to attract 1,000+ exhibitors, 5,000+ procurement representatives, and 100,000+ professional visitors.

      Leveraging the policy direction of the national “15th Five-Year Plan” to support small and medium-sized enterprises in “going global,” as well as Hainan Free Trade Port’s strategic role as a China-ASEAN cooperation hub and a gateway connecting Southeast Asia with the rest of the world, the expo will benefit from the high-level opening-up policy dividends following the customs closure in 2025. It aims to build a core cross-border exchange platform for Chinese brands. In the current wave of global digitalization, Chinese brands are transitioning from “product export” to “brand export,” shifting from a “price-performance ratio” to an “emotional value ratio” to strengthen user loyalty and profitability. This expo is precisely created to meet this market demand.

      The expo is hosted by Brand Union and organized by Brand Union (Shenzhen) Holdings Co., Ltd., with support from multiple institutions including the Hainan Cross-Border E-Commerce Association. Positioned as a national-level, international, and professional exhibition, it integrates achievement showcases, supply chain matchmaking, and policy interpretation, comprehensively empowering Chinese brands to go global and helping Hainan Free Trade Port become a vital intersection of domestic and international dual circulation.