The Hunan Province Trademark and Brand Association has become a co-organizer of the Brand Festival and a supporting unit of the Expo.

Recently, the China Chamber of Commerce for International Trade - Hainan Branch officially responded, confirming its role as a co-organizer of the 2026 China Brand Overseas Expo (referred to as "Expo"). Leveraging its advantages in international trade and the chamber platform, it will work together with all parties involved in the exhibition to gather local foreign trade resources and lay a solid foundation for international exhibition organization for Chinese brands to set sail overseas.

The China International Chamber of Commerce Hainan Branch (hereinafter referred to as "Hainan International Chamber of Commerce") is a social organization under the jurisdiction of the Hainan Branch of the China Council for the Promotion of International Trade. It is an important carrier for the Hainan Council for the Promotion of International Trade to implement the major national and Hainan development strategies, participate in the formulation of international rules and standards, conduct diplomatic and public relations diplomacy with the business community, and organize enterprises to carry out international economic and trade exchanges and cooperation. The mission of the Hainan International Chamber of Commerce is: "Adhering to international practices, extensively enhance exchanges and develop friendly relations with business groups and enterprises from all over the world and other regions in economic cooperation, commodity trade, technology exchange, information consultation and other aspects, and expand and develop the international market."

The Chamber of Commerce has now confirmed its role as a co-organizer of the 2026 China Brand Overseas Expo. It will fully mobilize the resources of its member enterprises within the chamber system to organize high-quality exhibitors and visitors to participate in the exhibition. It will leverage diverse commercial channels both at home and abroad to invite professional buyers and sellers from both domestic and overseas markets. It will deeply participate in various supporting activities such as brand promotion and business matching. It will continuously enhance the international standards and professional service capabilities of the exhibition. At the same time, based on the unique geographical location and policy advantages of the Hainan Free Trade Port, the exhibition will closely align with the regional development direction of upgrading foreign trade, providing comprehensive support for the high-quality opening-up of foreign trade in the Hainan Free Trade Port.

The 2026 China Brand Overseas Expansion Expo, with the theme of "Serving Brand Overseas Expansion and Sharing Global Future", will be grandly held from October 20th to 22nd at the Hainan International Convention and Exhibition Center. The total planned exhibition area is 90,000 square meters. It meticulously sets up seven theme exhibition halls including Future Travel and Low-Flying Economy Hall, Cross-Border E-commerce Ecological Brand Hall, Fashion Life and Big Health Hall, China Geographical Indication Product Brand Hall, Key Brand Hall, Fashion Home Furnishings Hall, and Intelligent Home Decoration Hall, comprehensively covering the mainstream tracks and emerging fields of brand overseas expansion. It is committed to creating a brand overseas expansion ecosystem platform integrating brand display, trade connection, trend release, think tank exchange, and international cooperation, and becoming a national and international professional exhibition that serves the national strategy and helps Chinese brands efficiently expand the international market.

Registration for the exhibition is now open.

Welcome brand enterprises, service providers and purchasing institutions to join this grand event and jointly explore new channels for global growth!

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