Overseas Service Exhibition Area
Exhibition Area Location: Hall 2
Ⅰ. Industry Development
With the continuous acceleration of Chinese brands' overseas expansion, a specialized and full chain overseas service system has become the core support for enterprises to break through overseas barriers and improve overseas efficiency, ushering in a new stage of high-quality development for the industry. Core data highlights market demand: Currently, more than 85% of enterprises in China that have the intention to go global or are currently going global have service needs such as compliance consulting, market research, logistics warehousing, and brand promotion. By 2024, the scale of China's overseas service market will reach 860 billion yuan, a year-on-year increase of 18.2%. It is expected to exceed 1.2 trillion yuan by 2026, with a compound annual growth rate of over 16%. At present, the overseas service has formed a full chain system covering "preliminary research+compliance guarantee+logistics distribution+brand promotion+financial support", relying on authoritative cooperation resources to build a service network that has covered major overseas destinations worldwide, effectively helping enterprises reduce overseas risks, enhance market competitiveness, and become an important supporting force for brand overseas.
Ⅱ .Exhibition Area Setting
Chinese brands going global and entering overseas markets generally face multiple difficulties and risks. Firstly, compliance barriers in overseas markets are high, and there are significant differences in trade policies, laws, and regulations among different countries and regions. Enterprises are prone to compliance violations, which increases operating costs; Secondly, the market awareness is low, and the brand lacks effective promotion channels in the early stage of going global, making it difficult to quickly gain recognition in overseas markets; Thirdly, there is poor resource integration, making it difficult for enterprises to accurately connect with overseas buyers, channel providers, and local service resources. There are also many inconveniences in logistics, settlement, and other aspects; Fourthly, the risk prevention and control capability is insufficient, and there is a lack of professional guidance and response plans in the face of unexpected situations such as overseas market fluctuations and exchange rate changes. In response to the above pain points, this exhibition area relies on deep cooperation resources to accurately solve the difficulties faced by enterprises in going global, providing full process service support for enterprises: covering compliance consulting and policy interpretation services in overseas markets, helping enterprises avoid compliance risks; Provide market research and brand promotion services to help enterprises enhance their awareness of overseas markets; Establish resource docking channels, accurately link high-quality overseas cooperation resources, optimize logistics, settlement and other links; Provide risk prevention and control guidance to assist enterprises in responding to various unexpected situations in overseas markets, and comprehensively reduce the threshold and operational risks for enterprises going global.
Ⅲ .Exhibition value
The overseas service exhibition area is deeply in line with the core theme of the exhibition "Service Brands Going Global, Sharing the Global Future", relying on the policy advantages of Hainan Free Trade Port and global trade service resources, linking authoritative cooperation forces, focusing on the full process service needs of enterprises going global, showcasing compliance consulting, market research, logistics warehousing, brand promotion, financial services, cross-border settlement and other full category overseas service solutions, and creating a "one-stop overseas service aggregation platform". Synchronize with characteristic activities such as overseas compliance seminars, service resource docking meetings, and overseas market interpretation meetings, relying on the global network advantage of cooperative resources, invite high-quality partners and industry experts from around the world to share on-site, build a precise bridge for Chinese overseas enterprises to connect with professional service agencies and overseas resources, help enterprises solve pain points such as overseas compliance, market awareness, and resource docking, lower the threshold for going global, promote Chinese brands to go global efficiently and orderly, showcase the professional strength of China's overseas service industry, and create an important service-oriented exhibition area for exhibition investment promotion.
Accurate empowerment of exhibition and visit value: Exhibition service agencies can rely on the exhibition platform to connect with a large number of enterprise customers with overseas needs, enhance brand credibility with the endorsement advantage of cooperative resources, expand service scenarios and cooperation channels, synchronously obtain first-hand information such as industry development trends and core enterprise needs, optimize service systems, and improve service capabilities; Visiting enterprises can provide one-stop access to high-quality overseas service resources, relying on authoritative cooperation resources to build channels, obtain accurate compliance guidance, market information, and resource docking services, solve various problems in the process of going global, reduce operating costs and risks, and accelerate overseas market layout with professional services; Industry practitioners can gain insights into the development trends of the overseas service industry, learn advanced service models, connect with high-quality cooperative resources, and share the dividends of industry development.