Health and Wellness Exhibition Area
Exhibition Area Location: Hall 3
Ⅰ. Industry Development
As a national strategic emerging industry, the big health industry is a key track for Chinese brands to go global. Relying on the advantages of a sound industrial chain and broad market demand, it has become a new growth pole to promote high-quality development of foreign trade. Core data highlights industrial vitality: In 2024, the export scale of China's major health products reached 1.2 trillion yuan, a year-on-year increase of 18.3%. Among them, the export growth rate of core categories such as medical consumables, health preservation, and intelligent health equipment exceeded 22%. North America, Europe, and Southeast Asia are the core export destinations, with the Southeast Asian market growing at a high rate of 28%; There are over 250000 domestic health related enterprises, of which 38% have the ability to go global. The market demand is strong and the development potential is huge, especially in compliance certification, overseas channel expansion and other areas where there is an urgent need for professional platforms to provide support.
Ⅱ .Exhibition Area Setting
Relying on relevant cooperation forces, the Big Health Exhibition Area closely follows the core theme of the exhibition, focusing on the entire industry chain of big health, showcasing core categories such as medical consumables, health products, intelligent health equipment, and health testing instruments, covering the entire chain from research and development, production to sales. It synchronously links relevant cooperation resources and builds a professional and comprehensive display and docking platform. The exhibition area is equipped with special activities such as the Big Health Industry Going Global Forum, Compliance Certification Sharing Session, and Supply and Demand Precision Matchmaking Session. Industry experts are invited to interpret overseas market access standards and compliance requirements, helping enterprises solve the problem of going global. At the same time, global medical purchasers, health industry investors, and channel partners are invited to connect on-site, promoting the high-quality going global of big health brands, highlighting the core competitiveness of China's big health industry, and creating a characteristic benchmark exhibition area for attracting investment at exhibitions.
Ⅲ .Exhibition value
In the process of going global, Chinese big health enterprises often face multiple challenges: firstly, high compliance barriers in overseas markets, significant differences in medical and health product access standards and certification requirements among different countries and regions, making it difficult for enterprises to adapt quickly; Secondly, the brand has low international recognition and lacks professional overseas promotion channels, making it difficult to open up international markets; Thirdly, the supply chain connection is not smooth, and the logistics, warehousing, and after-sales support of medical consumables, health equipment, and other products are difficult; Fourthly, there is a lack of insight into overseas market demand, and product adaptability needs to be improved. In response to the above pain points, this exhibition area relies on relevant cooperation resources to provide comprehensive empowerment for enterprises: providing overseas market compliance consulting and certification guidance services to help enterprises break through entry barriers; Establish overseas procurement docking channels to accurately match global procurement needs; Provide brand promotion support to enhance the international influence of Chinese health brands; Integrate supply chain resources, optimize logistics, warehousing, and after-sales support, comprehensively reduce the threshold for enterprises to go global, and help big health enterprises efficiently explore overseas markets.
Accurate Empowerment of Exhibition and Visit Value: Exhibitors can leverage the advantages of exhibition platforms and cooperative resources to accurately connect with global medical purchasers, investors, and channel partners. With the support of exhibition communication matrix and cooperative resources, they can enhance the international credibility and exposure of their brands, obtain first-hand information on overseas market compliance and demand, optimize their overseas strategies, and especially help small and medium-sized health enterprises break through the bottleneck of going global; Visiting purchasers can have a panoramic view of high-quality products in the entire category of Big Health, accurately connect with the source of goods, explore high cost-effective and high-quality health product resources, and efficiently reach cooperation intentions; Industry practitioners can gain insights into the trend, policy orientation, and market demand of the big health industry going global, connect with high-quality resources, and learn from advanced overseas experience; Relevant institutions can use the exhibition platform to build cooperation bridges, share the dividends of the rapid development of the big health industry, and achieve mutual benefit and win-win results.