Cross-border e-commerce exhibition area

Exhibition Area Location: Hall 2

Ⅰ. Industry Development

Cross border e-commerce, as the core engine for high-quality development of China's foreign trade, has become the most dynamic mainstream channel for brands to go global. The industry scale continues to expand and the development quality steadily improves. Core data shows strong momentum: In 2024, China's cross-border e-commerce import and export scale reached 2.71 trillion yuan, a year-on-year increase of 14%, far exceeding the growth rate of goods trade during the same period. The export scale exceeded 2.15 trillion yuan, accounting for 8.5% of the total value of goods trade exports; In the first half of 2025, the total import and export value reached 1.37 trillion yuan, a year-on-year increase of 10.3%, and the proportion of exports continued to increase to 8.4%. The United States, the United Kingdom, and Germany were the core export destinations, and emerging markets such as Southeast Asia grew rapidly, becoming new engines of growth. At present, the number of cross-border e-commerce enterprises in China has exceeded 120000. More than 80% of cross-border enterprises regard "integrating supply chain resources," "expanding overseas channels," and "enhancing compliance capabilities" as their core demands for going global. The industry has formed a complete closed loop from source production to terminal delivery, and exhibitions have become the core hub for breaking through industrial chain bottlenecks and achieving efficient global supply and demand docking.

Ⅱ .Exhibition Area Setting

The cross-border e-commerce exhibition area is deeply aligned with the core positioning of the exhibition, relying on the policy dividends of Hainan Free Trade Port and the advantages of a global trade hub, comprehensively covering the entire industry chain of cross-border e-commerce, showcasing the core achievements of cross-border platforms, cross-border comprehensive service providers, cross-border product source factories, cross-border supply chains, cross-border live streaming e-commerce supply chains, community supply chains and other links, and creating a full chain display system of "source supply+platform channels+service support+supply chain guarantee". Synchronize with cross-border e-commerce innovation forums, compliance summits, precise supply-demand matching meetings, and live product selection sessions, invite global cross-border buyers, platform operators, and channel partners to connect on-site, build an efficient communication bridge between Chinese cross-border e-commerce enterprises and global partners, help enterprises solve logistics, compliance, channels and other pain points in going global, promote the upgrading of Chinese cross-border e-commerce from "product going global" to "brand going global", create a core characteristic exhibition area for exhibition investment promotion, and demonstrate the comprehensive competitiveness of China's cross-border e-commerce industry.

Ⅲ .Exhibition value

Accurate Empowerment of Exhibition and Visit Value: Exhibitors can efficiently integrate high-quality resources from the entire cross-border e-commerce industry chain, accurately link global target buyers and partners, use the exhibition's diversified communication matrix to achieve precise brand exposure overseas, synchronously obtain core information such as overseas market compliance policies, platform operation skills, and supply chain optimization plans, and help source factories expand their overseas channels, service providers expand cooperation scenarios, supply chain enterprises link precise needs, and accelerate their overseas layout; Visitors can have a panoramic understanding of the ecological layout of the entire cross-border e-commerce industry chain, have in-depth exchanges with core industry practitioners, accurately connect high-quality source goods, professional services, and efficient supply chain resources, gain insight into the trend of cross-border e-commerce branding and refinement, efficiently negotiate cooperation, match supply and demand, and share the dividends of the high-speed development of the cross-border e-commerce industry.