Provincial and municipal brand exhibition areas

Exhibition Area Location: Hall 4

Ⅰ. Industry Development

The provincial and municipal brand exhibition area is positioned as "gathering the strength of various provinces, showcasing the style of domestic products, and promoting global cooperation". It is organized by the provincial commerce bureaus and the China Council for the Promotion of International Trade to showcase high-quality exhibition groups from each province, focusing on showcasing characteristic brand enterprises and core achievements of various provinces and cities. It is a core platform for showcasing China's regional industrial advantages and promoting local brands to go global together.

Ⅱ .Exhibition Area Setting

Relying on the organizational advantages and resource accumulation of various provincial commerce bureaus and trade promotion associations, the provincial and municipal brand exhibition areas closely follow the core theme of the exhibition "Service Brands Going Global, Sharing the Global Future", and rely on the policy dividends of Hainan Free Trade Port and global trade resources to create a display pattern of "one province, one group, one province, one characteristic". Each provincial and municipal exhibition group combines local industrial advantages to showcase leading enterprises, characteristic brands, and core products in the province, comprehensively presenting the industrial characteristics and brand strength of each province and city. Synchronize with provincial and municipal brand overseas promotion meetings, government enterprise docking meetings, global procurement negotiation meetings and other characteristic activities, led by provincial commerce bureaus and trade promotion associations, to build docking bridges, inviting global buyers, investors, and channel partners to accurately connect with local enterprises. At the same time, relying on the global contact network of trade promotion associations in various regions, help local brands connect with high-quality overseas resources, solve pain points such as narrow channels for enterprises to go global and insufficient brand exposure, promote the upgrading of local brands from "regional benchmarks" to "global brands", demonstrate the comprehensive competitiveness of Chinese provincial and municipal brands, create a characteristic aggregation exhibition area for exhibition investment promotion, and become an important window for showcasing China's regional industrial synergy going global.

Ⅲ .Exhibition value

In the process of going global, brand enterprises in various provinces often face many common challenges: firstly, small and medium-sized brand enterprises have weak ability to go global, lack professional channels and promotion resources, and find it difficult to reach high-quality global buyers; The second issue is the insufficient aggregation of regional brands, which makes it easy for enterprises to fall into homogeneous competition and form economies of scale when fighting alone; Thirdly, there is a lack of understanding of overseas market demand and compliance policies, resulting in higher risks of going global; Fourthly, there is a lack of authoritative platform endorsement, making it difficult for the brand's international recognition to rapidly increase. In response to the above pain points, this exhibition area relies on the organizational and resource advantages of various provincial commerce bureaus and trade promotion associations to provide comprehensive empowerment services for enterprises: led by local commerce bureaus and trade promotion associations, integrating local high-quality resources, creating a matrix for going global together, forming economies of scale, and enhancing the overall competitiveness of regional brands; Build a global precise docking channel, leverage the overseas liaison office resources of various trade promotion associations, and connect global buyers and partners for enterprises. For example, some provinces and cities have already connected with trade institutions from 18 countries and regions around the world through the trade promotion association network, helping enterprises efficiently expand their markets; Provide guidance on overseas compliance, policy interpretation, and brand promotion support to lower the threshold for enterprises to go global; By relying on exhibition platforms and government enterprise endorsements, we aim to enhance the international credibility of local brands, help enterprises break down cognitive barriers in overseas markets, and promote the efficient overseas expansion of characteristic brands in various provinces.