Exhibition area of China's geographical indication

Exhibition Area Location: Hall 4

Ⅰ. Industry Development

Chinese geographical indication products carry unique regional culture and quality advantages, which are important business cards for showcasing China's cultural soft power and promoting characteristic industries to go global. They are also an important support for rural revitalization and high-quality development of foreign trade. The core data shows the industrial strength: By August 2025, China has approved more than 4100 geographical indication products in total, with a direct annual output value of more than 960 billion yuan, benefiting more than 46000 authorized enterprises, of which nearly 30% of geographical indication products have been exported to 224 countries and regions around the world, covering agricultural products, handicrafts, specialty food and other categories. Anxi Tieguanyin Tea, Liuzhou Luosifen, Jinxiang garlic and other specialty products have become the "Chinese name card" of overseas markets, and some products have completed international trademark registration and protection in more than 20 countries. In 2024, the export scale of geographical indication products in China increased by 21.5% year-on-year, with agricultural geographical indication exports accounting for over 80%. Europe, Southeast Asia, and North America are the core export destinations, and relying on their unique quality and cultural connotations, the global recognition of Chinese geographical indication products continues to increase. However, most small and medium-sized landmark enterprises still face problems such as limited overseas channels and insufficient brand exposure, and urgently need professional platform empowerment.

Ⅱ .Exhibition Area Setting

Relying on relevant cooperative forces, the China Geographical Indication Product Exhibition Area closely follows the core theme of "Service Brands Going Global, Sharing the Global Future" of the exhibition. Leveraging the policy advantages of Hainan Free Trade Port and global trade resources, it focuses on the entire industry chain of geographical indication products, showcasing various characteristic geographical indication products, covering core categories such as agricultural products, handicrafts, and specialty foods. It focuses on exploring high-quality products with distinct regional characteristics, rich cultural connotations, and huge export potential, and creating a characteristic display platform of "geographical indications+culture+going global". Synchronize with supporting geographical indication brand overseas forums, overseas compliance sharing sessions, precise supply-demand docking meetings, and cultural exhibitions, relying on the professional advantages of cooperative resources, invite industry experts to interpret the registration, protection, and compliance requirements of overseas geographical indications, interpret the relevant favorable policies of the China Europe Geographical Indication Protection and Cooperation Agreement, and invite global buyers, retailers, and cultural promotion agencies to connect on-site, building an efficient link bridge between Chinese geographical indication products and the global market, helping geographical indication products break through the bottleneck of going global, promoting the upgrading of Chinese regional characteristic brands to "internationalization and branding", showcasing the diverse charm and core competitiveness of China's geographical indication industry, and creating a characteristic cultural exhibition area for exhibition investment attraction.

Ⅲ .Exhibition value

Chinese geographical indication products often face many challenges when going global and entering overseas markets. Firstly, there is a clear cultural gap, and overseas consumers have limited understanding of the regional culture and traditional craftsmanship of Chinese geographical indication products, making it difficult to quickly establish brand trust; Secondly, overseas compliance and protection are difficult, and there are significant differences in the legal systems and registration processes of geographical indications in different countries and regions, which makes enterprises vulnerable to intellectual property infringement risks; Thirdly, the channels for going global are narrow, with most landmark enterprises being small and medium-sized, lacking professional overseas promotion and channel docking capabilities, making it difficult to reach high-quality global buyers; The fourth issue is insufficient brand premium ability, lack of systematic brand packaging and promotion, and mainly focus on exporting primary products with low added value. In response to the above pain points, this exhibition area relies on relevant cooperation resources to provide comprehensive empowerment services for enterprises: providing overseas geographical indication registration, compliance consulting, and rights protection guidance to help enterprises avoid intellectual property risks; Build brand promotion and cultural dissemination channels, tell the cultural stories behind Chinese geographical indication products well, and enhance overseas awareness; Link global high-quality procurement and channel resources to broaden export paths; Provide guidance on brand packaging and value enhancement, help enterprises increase product added value, comprehensively reduce the threshold for landmark enterprises to go global, and promote the transformation of geographical indication products from "local specialties" to "international golden business cards".

Accurate Empowerment of Exhibition and Visit Value: Exhibitors can leverage the advantages of exhibition platforms and cooperative resources to accurately connect with global buyers, cultural promotion agencies, and channel partners. With the endorsement of exhibition communication matrix and cooperative resources, they can enhance the international credibility and exposure of their brands, obtain first-hand information on overseas market demand, compliance requirements, etc., especially to help small and medium-sized landmark enterprises break through the bottleneck of going global and expand their overseas market share; Visiting buyers can have a panoramic view of various characteristic geographical indication products in China, accurately connect with high-quality sources of goods, explore characteristic products that combine quality and cultural connotations, and efficiently reach cooperation intentions; Cultural practitioners can use the exhibition platform to explore the cultural value of Chinese geographical indication products and promote the deep integration of Chinese regional culture with overseas markets; Industry practitioners can gain insight into the trend of the geographical indication industry going global, connect with high-quality resources, learn from advanced overseas experience, share the dividends of the rapid development of the geographical indication industry, and achieve dual improvement in economic and cultural benefits.