We sincerely invite global buyers! The 2026 Outbound Expo advertisement will be displayed in Times Square, New York, USA.

On May 30th, the Chinese brand overseas expo (referred to as "Expo")'s English and Chinese promotional advertisements made a stunning debut on a giant electronic screen in Times Square, Broadway, New York, USA. They presented a dynamic "Chinese brand card" to the world. In this global traffic hotspot known as the "world's crossroads", the Expo, with its eye-catching bilingual visuals and the theme slogan "Serving brand overseas, sharing the global future", went viral. It not only showcased the strong momentum and open confidence of the new generation of Chinese brands, but also extended a sincere invitation to global overseas buyers.

The advertisement displayed in Times Square this time is the first major statement made by the Canton Fair for the global market. The scene features the distinctive mascot of the Canton Fair as the main element, attracting the close attention of passers-by and business people. This has accelerated the dissemination of the message that "Discover China's Best Brands, Come to the Canton Fair", reaching global buyers.

As a national-level event in the field of brand overseas expansion, the Expo is organized by the Brand Alliance and is hosted and managed by Brand Alliance (Shenzhen) Holding Co., Ltd. Currently, it has several supporting units including the Shenzhen Cross-border E-commerce Industry Development Promotion Association, the Guangdong Cross-border E-commerce Association, the Haikou Cross-border E-commerce Association, the Hainan Cross-border E-commerce Association, the Russian-Chinese E-commerce Experts Association, the Xinjiang Photovoltaic Industry Association, the Fujian Free Trade International Chamber of Commerce, and the Hunan Trademark and Brand Association.

It is reported that this year's Expo will be held at the Hainan International Convention and Exhibition Center from October 20th to 22nd. The total planned exhibition area is 90,000 square meters. Seven themed exhibition halls have been meticulously set up, including the Future Transportation and Low-Flying Economy Hall, the Cross-Border E-commerce Ecological Brand Hall, the Fashion Life and Big Health Hall, the Chinese Geographical Indication Product Brand Hall, the Key Brand Hall, the Fashion Home Furnishings Hall, and the Smart Home Decoration Hall. It is expected to attract over 1,000 high-quality exhibitors, over 5,000 professional buyers, and over 100,000 professional visitors.

During the exhibition, more than 30 high-level events will also be held, including the China Brand Internationalization Forum, cross-border summit, standard release, etc. A dedicated "Free Trade Port Policy Service Center" will be set up, inviting departments such as customs and taxation to provide on-site guidance for enterprises on zero-tariff exhibition declaration, 15% corporate income tax application, etc., for the one-stop implementation of policies.

A relevant official from the organizing committee of the Canton Fair said: "Times Square in New York is the window of the world's business. Choosing to make our voice heard here is not only to showcase the collective upward momentum of Chinese brands, but also to extend an invitation to global partners for a zero-distance connection with Chinese brands. We hope that every buyer can efficiently and accurately link with their desired good Chinese brands at the Canton Fair, and jointly explore new markets worldwide."

We sincerely invite overseas buyers from all over the world to attend the 2026 China Brand Overseas Expo. This event provides a one-stop platform to connect with excellent Chinese brands and jointly embrace the new future of the global market!

Registration for the exhibition is now open.

Welcome brand enterprises, service providers and purchasing institutions to join this grand event and jointly explore new channels for global growth!