Join hands with Macao, the 2026 Outbound Trade Fair will attract even more significant overseas purchasing power.
On May 27, 2026, the organizing committee of the China Brand Overseas Expo held a deep phone conversation with Mr. Vitor Lam, the director of the Exhibition Industry Expansion Department of the Investment Promotion Bureau of the Macao Special Administrative Region, and reached a consensus on cooperation.
Director Lin Weiqi highly praised the platform value, complete industrial layout and abundant global resource advantages of this exhibition. She also clearly stated that she would organize local high-quality enterprises in Macao, as well as government and enterprise procurement teams, to jointly send overseas buyers to the exhibition, and conduct precise procurement and business negotiations. Both sides clearly identified the product categories, covering food, daily consumer goods, new energy vehicles, low-altitude support and many other popular import and export categories, which clarified the core direction for subsequent precise business negotiations.
As a platform for commercial cooperation between China and Portuguese-speaking countries, Macao serves as an important hub and golden stepping stone for domestic brands to enter the international market. Leveraging the unique advantages of a free port and an independent customs territory, along with a complete commercial system and an internationalized business environment, Macao has long played a crucial role in connecting the mainland with global markets. With its core position as the regular venue of the China-Portugal Forum, Macao deeply links with numerous Portuguese-speaking countries and regions such as Portugal, Brazil, Angola, and Mozambique, and covers a vast amount of overseas commercial resources. It is an excellent entry point for exploring markets in Southern Europe, Africa, and Latin America.
At present, Macao is continuously promoting diversified economic development. Industries such as exhibitions and trade, smart technology, big health, and modern services are booming. The local market has strong consumer demand. There are always stable and large-scale procurement gaps in areas such as government and enterprise procurement, commercial retail, hotel and cultural tourism, and engineering support. From intelligent transportation equipment, low-altitude technology products, to industrial machinery equipment, daily household goods, and then to health food, beauty and clothing, digital technology services, etc., the coverage of product categories is extremely wide, which precisely aligns with the business layout of the seven theme pavilions of the Canton Fair.
From the first hall dedicated to future transportation and low-altitude economy, and the second hall featuring cross-border e-commerce eco-brand pavilions, to various exhibition halls such as intelligent manufacturing, home life, big health, fashion and beauty products, and digital technology, the exhibition covers all categories of the entire industrial chain, enabling it to fully meet the selection, procurement, and technical cooperation needs of official government purchases from Macao, local merchants, and overseas customers. Leveraging the policy benefits of the Hainan Free Trade Port, participating enterprises not only can directly face a large number of precise orders, but also can take advantage of Macao's mature commercial channels and international influence to deeply explore the vast Portuguese-speaking countries market, and build a long-term and stable overseas cooperation network.
The 2026 China Brand Overseas Trade Expo brings together global business resources and builds a one-stop platform for overseas trade connections. Now, a group of purchasing teams from Macau have joined the event, and the potential for foreign trade connections has been fully activated. The trend is here, and cooperation opportunities are imminent! We sincerely invite high-quality enterprises from home and abroad to participate and exhibit. Let's work together with Macau and global merchants to explore the trillion-dollar market blue ocean and jointly draw up a new blueprint for brand overseas expansion!
Registration for the exhibition is now open.
Welcome brand enterprises, service providers and purchasing institutions to join this grand event and jointly explore new channels for global growth!