Taking advantage of the prevailing trend of the times, rooted in the fertile ground of free trade zones | 2026 Expo, unlocking new value

Looking at the overall development pattern of the exhibition industry across the country, the integration of industries, the opening up to the outside world, and the innovation of business models have become irreversible mainstream trends. The single display and transaction functions of traditional exhibitions have been continuously upgraded, and a new model of "exhibition + industry + tourism" has fully emerged. The Hainan Free Trade Port, with its unique policies and geographical advantages, has become the core base for the transformation and upgrading of China's exhibition economy and the connection with the global market. The 2026 China Brand Overseas Expo emerged in line with this trend, deeply integrating the benefits of the Free Trade Port, the development trend of the industry, and the unique cultural and tourism features of the island, to create an international overseas exhibition event with commercial strength, industry height, and experience value.

As the forefront of China's opening-up, the Hainan Free Trade Port, with a series of significant policies such as zero tariffs, low tax rates, convenient customs clearance, and support for cross-border trade, continues to attract global commercial resources to converge. Leveraging the complete supporting facilities of the Free Trade Port in international shipping, cross-border e-commerce, and foreign investment, this place not only serves as a hub for the circulation of domestic and foreign goods, but also serves as a golden platform for Chinese brands to enter the global market.

Currently, various national and international exhibitions have been held in Hainan one after another, and the regional exhibition economy is experiencing a continuous rise in popularity. The 2026 Outbound Expo is based at the Hainan International Convention and Exhibition Center, fully leveraging the policy benefits and openness advantages of the Free Trade Zone. Participating enterprises can enjoy convenient cross-border logistics, efficient customs clearance services, and favorable tax policies. Overseas buyers and merchants can also leverage the internationalized business environment of the Free Trade Zone to efficiently conduct business negotiations, order cooperation, and channel layout. The unique policy support has enabled this exhibition to have a strong advantage of directly accessing the global market from the very beginning.

Today, the domestic exhibition industry has completely abandoned the loose-style exhibition model and is accelerating its progress towards vertical segmentation, precise matching, full-chain empowerment, and international cooperation. Simple product displays can no longer meet market demands. Focusing on popular sectors, integrating upstream and downstream resources, connecting global buyers, and providing one-stop overseas service have become the core competitiveness of high-quality exhibitions.

Following the trend of industry development, the 2026 Outbound Expo has precisely planned seven theme exhibition halls, covering future transportation, low-altitude economy, cross-border e-commerce, landmark brands, fashionable life, big health, smart home and other emerging overseas business sectors with the greatest potential. The expo integrates high-quality industrial clusters across the country, leading enterprises, and full-chain service providers. At the same time, it collaborates with the Macao investment promotion department, multiple foreign embassies in China, and overseas business associations to organize professional purchasing groups to visit and purchase. From product display, business negotiations, on-site signing, to compliance guidance, channel expansion, and brand incubation, it builds a comprehensive bridge for supply and demand connection, deeply aligning with the current development trends of professional, international, and ecological exhibitions. It creates tangible commercial value for both Chinese and foreign merchants.

The deep integration of "exhibition + tourism" is another prominent feature of the current exhibition industry. Business travel is no longer confined to the exhibition venue. Combining viewing exhibitions, negotiations, and leisure sightseeing has become a new demand for the participants. As a world-class international tourism island, Hainan is renowned worldwide for its blue seas, green mountains, coconut groves, sandy beaches, and unique cultural and tourism resources. It naturally possesses the integrated advantages of "promoting tourism through exhibitions and facilitating exhibitions through tourism".

By participating in this expo, domestic and foreign businesspeople can not only conduct busy business negotiations but also immerse themselves in experiencing the unique island charm of Hainan. They can stroll along the coastal scenery, experience local customs, take photos at popular attractions, and enjoy off-island duty-free shopping. This makes their business trips more relaxed and pleasant. The exhibition empowers trade, tourism adds vitality, and the two complement each other. This not only enhances the overall experience of the exhibition but also prolongs the duration of traffic flow, further deepening the exchanges and friendships between Chinese and foreign businesspeople, and achieving a win-win situation for both business cooperation and leisure experience.

Policy empowerment strengthens the foundation, industry trends determine the direction, and cultural tourism integration adds vitality. The three advantages complement each other, making the 2026 China Brand Overseas Trade Expo a benchmark-level overseas trade event that is based in Hainan, connects the whole country, and goes global.

Registration for the exhibition is now open.

Welcome brand enterprises, service providers and purchasing institutions to join this grand event and jointly explore new channels for global growth!